Life is About Competing and Winning, But Most Life Coaching is Not

With increasing regularity nowadays, I find myself getting enquiries from people asking how they should go about choosing a life coach.

Of course, being in the business of training people to be great life coaches, I find it very gratifying to know that the demand for personal coaching services is growing rapidly in my native South Africa. But it’s hardly surprising, given the unquestionable power that coaching has to transform lives Unleash The Power Within Sydney.

A few years ago, while I was still in corporate life, the concept of executive coaching was gaining in popularity. Companies felt it entirely appropriate to hire coaches for their most senior executives and even some of their middle managers in important roles. After all, the benefits of even a small improvement in divisional performance would render the cost of coaching quite trivial.

The rise of personal coaching

Until comparatively recently, personal coaching – or life coaching – was largely the domain of wealthy celebrities in the US. Nowadays, many people around the world are enjoying the benefits of having their own personal coach to assist them in achieving what might otherwise remain poorly defined and elusive goals and dreams.

How to choose?

The law of supply and demand dictates that as the demand for personal coaching services rises, so will the supply. The key question, then, for many individuals already convinced of the benefits of coaching, is: “How do I choose the coach that’s just right for me?”

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