Richmond Toyota
5601 National Road East Richmond, IN 47374Sales: 888-848-7311
- Service: 888-850-8129
About Scion...
Scion was unveiled at the New York Auto Show on March 27, 2002 with the more production-ready bbX concept, based on the Toyota bB, and the more conceptual ccX 3-door coupe. The 2004 xA and xB were unveiled at the Greater Los Angeles Auto Show on January 2, 2003. They were available only in 105 Toyota dealerships in California at their initial launch on June 6, 2003. The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of the 2005 tC. On December 16, 2006, Scion unveiled the next-generation xB, based on the t2B concept, and the new xD, successor of the xA, at an invitation-only, no-camera event in Miami. Both cars were then publicly unveiled on February 8th, 2007 at the 2007 Chicago Auto Show.
Models
Scion currently has three models: tC, a 3-door liftback based on the European-marketed Toyota Avensis; the second-generation xB, a 5-door box-shaped compact wagon sold as the Toyota Corolla Rumion in the Japanese market; and the xD, a 5-door subcompact hatchback sold in Japan as the ist that takes the place of the 5-door Toyota Yaris.
Scion and Generation Y
What makes Scion so great is it's "Pure Price" marketing approach, which attracts many Generation Y buyers. Recently, many Gen X and baby boomers have taken notice of this pricing scheme.
Basically, "Pure Price" means that the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, is the price customers will pay. Period. This includes vehicles, accessories, finance and insurance products. Pure Price is designed to ensure a shorter and simpler process, eliminating all negotiation. The concept aims to be open and consistent to all customers.
In any event, check out our Scion Comparitive Reviews (i.e., see how Scion compares to other makes and trims), find our more about the Scion lifestyle, and (if you dare),, check out the Scion Militia!
Scion was unveiled at the New York Auto Show on March 27, 2002 with the more production-ready bbX concept, based on the Toyota bB, and the more conceptual ccX 3-door coupe. The 2004 xA and xB were unveiled at the Greater Los Angeles Auto Show on January 2, 2003. They were available only in 105 Toyota dealerships in California at their initial launch on June 6, 2003. The subsequent rollout of the brand to the South, the Southeast, and the East Coast occurred in February 2004. Scion vehicles were available nationwide in June 2004, coinciding with the release of the 2005 tC. On December 16, 2006, Scion unveiled the next-generation xB, based on the t2B concept, and the new xD, successor of the xA, at an invitation-only, no-camera event in Miami. Both cars were then publicly unveiled on February 8th, 2007 at the 2007 Chicago Auto Show.
ModelsScion currently has three models: tC, a 3-door liftback based on the European-marketed Toyota Avensis; the second-generation xB, a 5-door box-shaped compact wagon sold as the Toyota Corolla Rumion in the Japanese market; and the xD, a 5-door subcompact hatchback sold in Japan as the ist that takes the place of the 5-door Toyota Yaris.
Scion and Generation Y
What makes Scion so great is it's "Pure Price" marketing approach, which attracts many Generation Y buyers. Recently, many Gen X and baby boomers have taken notice of this pricing scheme.
Basically, "Pure Price" means that the price posted, whether on the vehicle, in an advertisement, or on a menu display board in the dealership, is the price customers will pay. Period. This includes vehicles, accessories, finance and insurance products. Pure Price is designed to ensure a shorter and simpler process, eliminating all negotiation. The concept aims to be open and consistent to all customers.
In any event, check out our Scion Comparitive Reviews (i.e., see how Scion compares to other makes and trims), find our more about the Scion lifestyle, and (if you dare),, check out the Scion Militia!
