As a branding exercise, the Scion experiment has been a huge success. Out of nowhere Scion has become the No. 1 Internet brand, with 80 percent name recognition among online shoppers under age 35. Even so, only 28,033 examples of the Scion xA were sold in 2006, less than half the number of Scion xB sales.
Agile handling is one of the Fit's strong points, and our nimble 2,472-pound test car felt light on its Dunlop all-season feet. The Fit's electric power steering didn't seem to compromise steering effort or feedback from the tires.